Michelle Barto – Medium

Michelle Barto

Winners and losers in the game of higher ed

Feb 28

Winners and losers in the game of higher ed

Feb 28

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Bootcamp

Succeed as a Marketer Now and in the Future

Gain the skills and competencies to future proof your marketing career

Jan 15, 2024

Succeed as a Marketer Now and in the Future

Jan 15, 2024

Southwest Airlines lost its heart.

Time, transparency, and intentional stakeholder engagement will help address headwinds.

Jan 6, 2023

Southwest Airlines lost its heart.

Jan 6, 2023

What we learn from cancer patients

On the third floor of the Mays Cancer Center, I waited in a sparse room for my injection.

Sep 13, 2022

What we learn from cancer patients

Sep 13, 2022

Which project management certification should you get?

As you’ve likely heard many times, whether managing projects, designing ads, or goal-setting, it’s best to start with “why.” Deciding which…

Mar 22, 2022

Which project management certification should you get?

Mar 22, 2022

Yes, your budget should account for people’s time.

Too often, I see organizations request services from their internal teams and forget that their employees’ time = money.

Feb 8, 2022

Yes, your budget should account for people’s time.

Feb 8, 2022

It’s not you, it’s me. Stakeholder management realities we must acknowledge.

Remember that time you had a client that nearly made you apocalyptic? You know, the one who offered vague project goals, endlessly changed…

Feb 2, 2022

This is an image of the power/interest matrix used in stakeholder management.

Feb 2, 2022

You know more than you think about project management, but it’s not enough.

Each day of your life you apply the phases of project management whether it’s a DIY project, e.g. painting a room, remodeling a house, or…

Jan 24, 2022

You know more than you think about project management, but it’s not enough.

Jan 24, 2022

Strengthen your “V”skills. Here are some newsletters to up your marketing game.

Unless you’re OK seeing your reflection from the glass ceiling, it’s no longer enough to be a marketer who only specializes in one stream…

Jan 15, 2022

Strengthen your “V”skills. Here are some newsletters to up your marketing game.

Jan 15, 2022

The 2022 marketing benchmarks and predictions are in. Use them wisely.

Picture yourself in a client meeting. There’s lively discussion about which marketing tactics to use for a campaign. The conversation…

Jan 5, 2022

The 2022 marketing benchmarks and predictions are in. Use them wisely.

Jan 5, 2022

Michelle Barto

Michelle Barto

Project manager, change practitioner, and marketer at Trinity University.I write about marketing, and project management. Get my book! https://a.co/d/04jfxV

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