Michelle BartonicoinBootcampSucceed as a Marketer Now and in the FutureGain the skills and competencies to future proof your marketing careerJan 15Jan 15
Michelle BartonicoSouthwest Airlines lost its heart.Time, transparency, and intentional stakeholder engagement will help address headwinds.Jan 6, 2023Jan 6, 2023
Michelle BartonicoWhat we learn from cancer patientsOn the third floor of the Mays Cancer Center, I waited in a sparse room for my injection.Sep 13, 2022Sep 13, 2022
Michelle BartonicoWhich project management certification should you get?As you’ve likely heard many times, whether managing projects, designing ads, or goal-setting, it’s best to start with “why.” Deciding which…Mar 22, 20221Mar 22, 20221
Michelle BartonicoYes, your budget should account for people’s time.Too often, I see organizations request services from their internal teams and forget that their employees’ time = money.Feb 8, 2022Feb 8, 2022
Michelle BartonicoIt’s not you, it’s me. Stakeholder management realities we must acknowledge.Remember that time you had a client that nearly made you apocalyptic? You know, the one who offered vague project goals, endlessly changed…Feb 2, 2022Feb 2, 2022
Michelle BartonicoYou know more than you think about project management, but it’s not enough.Each day of your life you apply the phases of project management whether it’s a DIY project, e.g. painting a room, remodeling a house, or…Jan 24, 2022Jan 24, 2022
Michelle BartonicoStrengthen your “V”skills. Here are some newsletters to up your marketing game.Unless you’re OK seeing your reflection from the glass ceiling, it’s no longer enough to be a marketer who only specializes in one stream…Jan 15, 2022Jan 15, 2022
Michelle BartonicoThe 2022 marketing benchmarks and predictions are in. Use them wisely.Picture yourself in a client meeting. There’s lively discussion about which marketing tactics to use for a campaign. The conversation…Jan 5, 2022Jan 5, 2022
Michelle BartonicoMy boss wrote the honest message we all needed to hear this seasonThis morning, our team received a “Message of thanks” from our Vice President. It was powerful, honest, and real. It’s the message humanity…Nov 23, 2021Nov 23, 2021