Michelle Bartonico – Medium

Michelle Bartonico

Michelle Bartonico
in
Bootcamp

Succeed as a Marketer Now and in the Future

Gain the skills and competencies to future proof your marketing career

4 min readJan 15, 2024

--

Succeed as a Marketer Now and in the Future

--

Michelle Bartonico

Southwest Airlines lost its heart.

Time, transparency, and intentional stakeholder engagement will help address headwinds.

2 min readJan 6, 2023

--

Southwest Airlines lost its heart.

--

Michelle Bartonico

What we learn from cancer patients

On the third floor of the Mays Cancer Center, I waited in a sparse room for my injection.

2 min readSep 13, 2022

--

What we learn from cancer patients

--

Michelle Bartonico

Which project management certification should you get?

As you’ve likely heard many times, whether managing projects, designing ads, or goal-setting, it’s best to start with “why.” Deciding which…

3 min readMar 22, 2022

--

1

Which project management certification should you get?

--

1

Michelle Bartonico

Yes, your budget should account for people’s time.

Too often, I see organizations request services from their internal teams and forget that their employees’ time = money.

4 min readFeb 8, 2022

--

Yes, your budget should account for people’s time.

--

Michelle Bartonico

It’s not you, it’s me. Stakeholder management realities we must acknowledge.

Remember that time you had a client that nearly made you apocalyptic? You know, the one who offered vague project goals, endlessly changed…

2 min readFeb 2, 2022

--

This is an image of the power/interest matrix used in stakeholder management.

--

Michelle Bartonico

You know more than you think about project management, but it’s not enough.

Each day of your life you apply the phases of project management whether it’s a DIY project, e.g. painting a room, remodeling a house, or…

3 min readJan 24, 2022

--

You know more than you think about project management, but it’s not enough.

--

Michelle Bartonico

Strengthen your “V”skills. Here are some newsletters to up your marketing game.

Unless you’re OK seeing your reflection from the glass ceiling, it’s no longer enough to be a marketer who only specializes in one stream…

2 min readJan 15, 2022

--

Strengthen your “V”skills. Here are some newsletters to up your marketing game.

--

Michelle Bartonico

The 2022 marketing benchmarks and predictions are in. Use them wisely.

Picture yourself in a client meeting. There’s lively discussion about which marketing tactics to use for a campaign. The conversation…

4 min readJan 5, 2022

--

The 2022 marketing benchmarks and predictions are in. Use them wisely.

--

Michelle Bartonico

My boss wrote the honest message we all needed to hear this season

This morning, our team received a “Message of thanks” from our Vice President. It was powerful, honest, and real. It’s the message humanity…

3 min readNov 23, 2021

--

My boss wrote the honest message we all needed to hear this season

--

Michelle Bartonico

Michelle Bartonico

Senior Strategist and Project Manager at Trinity University. I write about higher education, marketing, project management, and a few wild hair topics.

Following

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams