Too often, I see organizations request services from their internal teams and forget that their employees’ time = money. An important ingredient in successful project management is also team culture and morale. And, it’s quite demotivating to your team if they feel like their time isn’t worth anything. As a…

Remember that time you had a client that nearly made you apocalyptic? You know, the one who offered vague project goals, endlessly changed their mind, and provided input after the deadline. Or, the time when your project team wound up with “too many cooks in the kitchen?” If you’ve worked…

Each day of your life you apply the phases of project management whether it’s a DIY project, e.g. painting a room, remodeling a house, or planning a birthday party. …

Unless you’re OK seeing your reflection from the glass ceiling, it’s no longer enough to be a marketer who only specializes in one stream of work. Call it integrated marketing, omnichannel, or just marketing, but the rockstar marketing strategists are the ones with the “V.” Though a rare bird, a…

Picture yourself in a client meeting. There’s lively discussion about which marketing tactics to use for a campaign. The conversation involves the entire group — ranging from marketing backgrounds to creative to finance. You’re among the two attendees with broad and digital marketing experience. The group has reached a critical…

This morning, our team received a “Message of thanks” from our Vice President. It was powerful, honest, and real. It’s the message humanity didn’t realize it needed to hear. — - Soon, we will move into the rush of Thanksgiving, so I wanted to take a moment now to share…

Here are some ways to prove them otherwise Back in the early 2000s when Facebook was created — giving us the excuse we needed to abandon MySpace and stop stealing music from Napster, it became apparent that social media was “for the kids.” …

The vaccine AND your mask are your ticket to normalcy. — The reward for receiving the COVID-19 vaccine isn’t to ditch the mask — the reward is to significantly minimize your chances of severe illness or death. We must reframe our thinking and our expectations if we are to reclaim a sustained sense of normalcy. I get it, “What is normalcy?”…