Michelle BartonicoinBootcampSucceed as a Marketer Now and in the FutureGain the skills and competencies to future proof your marketing career·4 min read·Jan 15, 2024----
Michelle BartonicoSouthwest Airlines lost its heart.Time, transparency, and intentional stakeholder engagement will help address headwinds.·2 min read·Jan 6, 2023----
Michelle BartonicoWhat we learn from cancer patientsOn the third floor of the Mays Cancer Center, I waited in a sparse room for my injection.2 min read·Sep 13, 2022----
Michelle BartonicoWhich project management certification should you get?As you’ve likely heard many times, whether managing projects, designing ads, or goal-setting, it’s best to start with “why.” Deciding which…·3 min read·Mar 22, 2022--1--1
Michelle BartonicoYes, your budget should account for people’s time.Too often, I see organizations request services from their internal teams and forget that their employees’ time = money.·4 min read·Feb 8, 2022----
Michelle BartonicoIt’s not you, it’s me. Stakeholder management realities we must acknowledge.Remember that time you had a client that nearly made you apocalyptic? You know, the one who offered vague project goals, endlessly changed…·2 min read·Feb 2, 2022----
Michelle BartonicoYou know more than you think about project management, but it’s not enough.Each day of your life you apply the phases of project management whether it’s a DIY project, e.g. painting a room, remodeling a house, or…·3 min read·Jan 24, 2022----
Michelle BartonicoStrengthen your “V”skills. Here are some newsletters to up your marketing game.Unless you’re OK seeing your reflection from the glass ceiling, it’s no longer enough to be a marketer who only specializes in one stream…·2 min read·Jan 15, 2022----
Michelle BartonicoThe 2022 marketing benchmarks and predictions are in. Use them wisely.Picture yourself in a client meeting. There’s lively discussion about which marketing tactics to use for a campaign. The conversation…·4 min read·Jan 5, 2022----
Michelle BartonicoMy boss wrote the honest message we all needed to hear this seasonThis morning, our team received a “Message of thanks” from our Vice President. It was powerful, honest, and real. It’s the message humanity…·3 min read·Nov 23, 2021----