Can your university afford to “spend money to make money?”

So, what can we do as marketers? How do we keep messages fresh, accurate, and compelling while staring down the barrel of an academic year unlike any we’ve experienced?

In a pre-COVID environment, how were marketers across industries allocating dollars?

Whether you’re a team of one or an office of 30, we cannot let our institutions fail and in many ways as the creative messengers who should deeply understand our audience’ behaviors, marketing professionals have a real opportunity to shine.

We will all get through this. We may not know how, or when. But, we will come out the other side.

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Senior Strategist and Project Manager at Trinity University. I write about higher education, marketing, project management, and a few wild hair topics.

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Michelle Bartonico

Michelle Bartonico

Senior Strategist and Project Manager at Trinity University. I write about higher education, marketing, project management, and a few wild hair topics.

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