Southwest Airlines lost its heart.
Time, transparency, and intentional stakeholder engagement will help address headwinds.
2 min readJan 6, 2023
In 2014, Southwest Airlines launched an advertising campaign to articulate how their airline differed from others in the industry. The award-winning campaign used the tagline “Without a heart, it’s just a machine.”
Since its rollout, the phrase stuck with me. It became the mindset I brought to projects and to teams. Initially, I struggled to find the connection between the phrase and project…