Strengthen your “V”skills. Here are some newsletters to up your marketing game.

Michelle Bartonico
2 min readJan 15, 2022

Unless you’re OK seeing your reflection from the glass ceiling, it’s no longer enough to be a marketer who only specializes in one stream of work. Call it integrated marketing, omnichannel, or just marketing, but the rockstar marketing strategists are the ones with the “V.”

Though a rare bird, a “V-shaped marketer” is someone who has has working knowledge in several core competencies of marketing while possessing deep specialization in a particular area — making them the ideal strategist.

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Michelle Bartonico

Senior Strategist and Project Manager at Trinity University. I write about higher education, marketing, project management, and a few wild hair topics.