Strengthen your “V”skills. Here are some newsletters to up your marketing game.
Unless you’re OK seeing your reflection from the glass ceiling, it’s no longer enough to be a marketer who only specializes in one stream of work. Call it integrated marketing, omnichannel, or just marketing, but the rockstar marketing strategists are the ones with the “V.”
Though a rare bird, a “V-shaped marketer” is someone who has has working knowledge in several core competencies of marketing while possessing deep specialization in a particular area — making them the ideal strategist.