Strengthen your “V”skills. Here are some newsletters to up your marketing game.
Unless you’re OK seeing your reflection from the glass ceiling, it’s no longer enough to be a marketer who only specializes in one stream of work. Call it integrated marketing, omnichannel, or just marketing, but the rockstar marketing strategists are the ones with the “V.”
Though a rare bird, a “V-shaped marketer” is someone who has has working knowledge in several core competencies of marketing while possessing deep specialization in a particular area — making them the ideal strategist.
Credit: Fish Eye Marketing
So, how do you begin down this path and, most importantly, how do you sustain your level of knowledge across a variety of dense marketing competencies?
Here’s a curated list of newsletters that should help you down this long, ever-changing road.
This newsletter brings you the latest stories shaping the marketing and advertising world.
2. AdFreak
I file this newsletter in the “inspiration” category. If you want to be Wowed and see examples of clever (goal-driven) campaign, this is a great newsletter.
What you knew yesterday May have changed today. SEO, Social, PPC are digital marketing areas that you simply have to keep up with to be a valuable strategist. You can set your subscription preferences to one or all these topics.
This is another “all inclusive” digital marketing digest. I recommend subscribing to either Marketing Land or the Search Engine Journal since these are in the same family along with Martech.
Of course Google makes the top 5. This newsletter is about keeping a pulse of your customer through research, industry perspectives, and case studies. Pro tip: make sure to follow your region since these are global insights. You can also follow via Twitter @thinkwithgoogle
Enough for now!
