The 2022 marketing benchmarks and predictions are in. Use them wisely.

Michelle Bartonico
4 min readJan 5, 2022

Picture yourself in a client meeting. There’s lively discussion about which marketing tactics to use for a campaign. The conversation involves the entire group — ranging from marketing backgrounds to creative to finance. You’re among the two attendees with broad and digital marketing experience.

The group has reached a critical juncture and the questions on the table are:

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Michelle Bartonico

Senior Strategist and Project Manager at Trinity University. I write about higher education, marketing, project management, and a few wild hair topics.