‘Twas the night before the Inauguration

‘Twas the night before the Inauguration and all through the house, all the social media managers were drinking and forgetting their whereabouts.

Hootsuite and Sprout were planned out to a tee, while knowing the shit would hit the fan…you’ll see.

Their bosses were calm, no anxiety in sight, but the social media gurus were prepping for “fight or flight.”

When all of the sudden, a phone notification comes through, it’s happening! We’ve been tagged. Now, what do we do?

Rush to the handle to see what was said, scroll through the comments to read them with dread.

The comments and retweets started picking up steam, and you wonder if this is the right time to scream. You look at your tweetdeck with a deep breathless sigh, and then pull up your Hootsuite to review with your own eyes…the posts you created and scheduled with pride.

You look at the time and see an ad has gone out! No no! This is now the wrong thing to post about. You knew in an instant your followers would quickly pounce, turns out no ones in the mood today for jokes… not even an ounce.

You’re a Social Media Manager, you knew what to do, you shouted profanities: eff! damn! And poo poo!

“I should have gone dark. I should have paused posts. The country’s on edge — just like me — ready to roast.”

But, wait! It’s the night before, this didn’t happen yet. There’s still time to pause, to heed, not to fret.

So you do what heroes surely do, you call in your troops Jim Bean, Johnny Walker, and Tanqueray too.

‘Twas the night before the inauguration, there’s still time to drink. To toss out those plans and still time to think.

Sweet dreams digital warriors. My thoughts are with you. Tomorrow might be rough, but it’s nothing we can’t get through.