Use AI to your advantage (or perish)

Michelle Bartonico
3 min readMay 4, 2021

By 2020, Gartner analysts predicted that AI would be in nearly every new software product and service.

If you’re from an industry, e.g. higher education, or work at a small-medium size business or marketing agency where the thought of tackling AI makes your head explode…saddle up.

Marketing technologies, in particular, can be overwhelming especially when these continue to…

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Michelle Bartonico

Senior Strategist and Project Manager at Trinity University. I write about higher education, marketing, project management, and a few wild hair topics.