Embrace all aspects of marketing, not just what’s comfortable.

What higher ed marketers need to know

Most of us took at least one marketing course during our undergraduate years or through continued education post-graduation. However, it may have been years since you’ve sat, crusty-eyed in your 8:30 am Principle of Marketing class, so allow me to level set.

Marketing is not just sales, nor is it only about the production of products. Marketing is a beautiful blend of art and business with a focus on current and future customers. It…