Embrace all aspects of marketing, not just what’s comfortable.
What higher ed marketers need to know
4 min readMay 12, 2021
Most of us took at least one marketing course during our undergraduate years or through continued education post-graduation. However, it may have been years since you’ve sat, crusty-eyed in your 8:30 am Principle of Marketing class, so allow me to level set.
Marketing is not just sales, nor is it only about the production of products. Marketing is a beautiful blend of art and business with a focus on current and future customers. It…