Your boss still thinks being a Social Media Manager is a cushy job

Here are some ways to prove them otherwise

Back in the early 2000s when Facebook was created — giving us the excuse we needed to abandon MySpace and stop stealing music from Napster, it became apparent that social media was “for the kids.” Fast forward and all marketers and communications professionals regardless of age, should appreciate these social media tools and the team members who manage them.

The power of platform metrics, targeting, and content creation…