Your boss still thinks being a Social Media Manager is a cushy job

Here are some ways to prove them otherwise

Back in the early 2000s when Facebook was created — giving us the excuse we needed to abandon MySpace and stop stealing music from Napster, it became apparent that social media was “for the kids.” Fast forward and all marketers and communications professionals regardless of age, should appreciate these social media tools and the team members who manage them.

The power of platform metrics, targeting, and content creation continue to develop to the point that if you’re an “adult” and don’t know or appreciate what these tools can do for your brand, you’re being lapped.

I was a freshmen at Trinity University when Facebook launched (just for colleges and universities), but in just 4-years when I applied for jobs, this “trend” increased so significantly that companies were looking to their primary user-base as experts. Spoiler, we weren’t experts. At least, not in the ways that businesses would benefit. Our expertise was personal: we could post photos, join groups, tag friends, and were glued to new rollouts and features.

As a newbie to the workforce, I was tasked…